Q: What is the timeline for mailer delivery?

Here's the timeline you can expect when approving a mailer:

  • Review Delivery Dates: You can select a delivery date of your choice within this feature
  • Approve creative: By Thursday, 5 pm (Pacific) before your Export date
  • Scheduled mail date: Weekly Export dates, selected on the calendar view
  • Scheduled delivery: Within three weeks from Export date. *Please note that delivery dates are just estimates and provided by the USPS. These dates are not guaranteed as postal delays can cause a variance from this range.

Q: I missed my mailer approval date, what happens now?

All you need to do is reschedule your mailer delivery for the following week (if that week doesn’t already have a mailer scheduled). You will only be able to click on an available Friday; you are choosing the next available export date. Once rescheduled, you’ll have a new approval deadline and new delivery window.

Then, all you need to do is approve and you’re all set!

Q: How do I reschedule a future mailer?

If you would like to reschedule a future mailer, this can easily be done right within your account! To begin, select a future mailer within your account that you would like to reschedule. Then look for the "edit" button near the right of your screen. You will then be redirected to edit mode. You can simply click on the "Reschedule" button next to "Save and Done," and a calendar will appear directly below and allow you to choose a new export date. You can only choose an upcoming Friday. Once you select a new export date, you will notice that the approval deadline and delivery dates will all adjust accordingly. If you do not see a new updated schedule and receive the message "please select a valid delivery date" you will need to choose another date. You are receiving this prompt because another mailer is already scheduled for that delivery date. 

Q: How come only some dates appear in the calendar when I want to reschedule?

If you already have a mailer scheduled for that week, you will not be able schedule an additional mailer of the same type. This helps ensure that your target audience will not receive two of the same type of mailing pieces from you at the same time. The calendar will always show the first available Friday and any date thereafter that is available for export. Please note that the date selected will be the export date; meaning you are choosing the day we export the card to our vendor for Q&A and printing.

Q: Can I add my own URL to my direct mail pieces?

Absolutely! We have specific templates available that allow you to direct your recipients to any custom URL of your choice. You can use this feature on our "Generic" Templates", "Custom Templates", and any "Handwritten Notes".

Do note that if you are using your own personal business site as the URL please be sure that you have a widget attached or a way to capture leads. Using one of our branded lead capture websites will allow you to have insight and visibility into who is interacting with your marketing.

Once you have selected a template of your choice, select the "Flip View" button, and then the drop down menu to the right of the "Offer" Section. If you are accessing this feature on a Handwritten Note, you will not need to select a "Flip View" button.

Then you can select a custom URL you have already used, edit a previously used URL, or add in a new URL of your choice. Once you have this updated, just select "Save and Done"!

Absolutely! We have specific templates available that allow you to direct your recipients to any custom URL of your choice. You can use this feature on our "Generic" Templates", "Custom Templates", and any "Handwritten Notes".

Do note that if you are using your own personal business site as the URL please be sure that you have a widget attached or a way to capture leads. Using one of our four branded lead capture websites will allow you to have insight and visibility into who is interacting with your marketing.

Once you have selected a template of your choice, select the "Flip View" button, and then the drop down menu to the right of the "Offer" Section. If you are accessing this feature on a Handwritten Note, you will not need to select a "Flip View" button.


For more information, please see our tutorial video.

Q: How soon can I expect my mailers to be delivered?

The mailing process takes a approximately three weeks from scheduled approval date for the mailers to hit your farm. The deadline to approve a mailer is Thursday at 5PM PST. Please refer to the approval deadline box located directly beneath your mailer schedule for the approval date for each mailer. When you approve the mailer it goes to our print vendor, which takes about a week for processing and printing. After they are printed, they are sent as bulk mail to the Post Office, resulting in a delivery window of up to 10 business days.

Q: What is a good or average response rate for mailers?

The national response rate for direct mail is roughly 0.50%, and with our targeted program we consistently outperform this percentage. For the mailing campaigns we have seen an average of 1-3% response, and over time the response rate to the targeted group generally increases. However, your mailer responses will vary based on the size of the territory, the location, frequency of cards, demographics, seasonality, and complimentary marketing efforts.

Q: Will I receive a copy of the postcard from each mailer?

Before we send out mailers, you will have the ability to add up to 4 seed addresses. When the mailer is sent, you will receive a copy for your own record keeping and tracking. We will also seed ourselves for a copy to make sure everything goes smoothly. This postcard will be identical to the mailers that are sent out to your entire farm.

To ensure you receive your seed copy, you can get there in two ways: through the Account Settings or Campaigns.

Via Account Settings:

  1. In the upper right-hand corner, click on your name and select Account Settings from the drop down menu.

   2. Scroll to Campaign Settings, and select Branding.

This will take you to the "Seed Mailers" button (see picture below)

OR

Via Campaigns:

  1. Click Campaigns.

2. Within Campaigns, click on the small "gear" icon and you will have the option to select Branding for Direct Marketing to customize your mailer branding.

3. Under the branding page, in the upper right-hand corner, click on Seed Mailers.

4. Add up to four seed addresses and click Save.

It's important to note that the keycode on your mailer is non-operational due to the fact that it does not correspond to a home in your territory. Its sole purpose is for receipt of delivery. 

Q: I have my own branding image(s), can I use them in my mailers?

Absolutely! You can now upload your own custom branding from directly within your account. This will allow you to ensure that you are branded consistently and perfectly in all of your marketing campaigns. First, go to your Branding Preferences page.

Then, select either Postcards or Handwritten Letters. Here you’ll see an option to select your branding layout–custom is an option here, select it.

Then, simply drag and drop the image(s) you want to use onto the designated area, or use the "Browse" button to locate an image file. We recommend a minimum resolution and allow you to crop your images for the needed branding area size.

All images should be in PNG or JPEG format and at least 300 dpi for a seamless upload and a high quality print.

Q: Is there a way to prevent other agents with overlapping contacts from sending the same mailer as me?

This actually happens automatically! When a mailer template has been selected for your campaign schedule, the template is hidden for 90 days both before and after your mailing date. For example, if you have a certain mailer template scheduled for March, it will not be accessible to any other agents with overlapping territory until July.

You don't have to approve the mailer to reserve it--other agents will be disallowed from selecting it if it is in your default mailer schedule (generated at account creation) or after you choose the available template. This is to prevent any confusion from the homeowner's perspective, so they can easily distinguish between your's and other agents' marketing material. Once the 90 days are over, the template will be open for selection.

Q: Direct Marketing Disclaimer

All of our direct marketing, this includes Postcards and Handwritten Notes, have a disclaimer near the branding area. Please review it below. If you have any questions, contact your Support Team. 

“© 2019 SmartHomePrice powered by SmartZip. All rights reserved. This information is deemed reliable but not guaranteed. If your property is currently listed with another real estate broker please disregard. It is not our intention to solicit the offerings of other real estate brokers"

Q: Can I purchase mailers separately?

Yes, you have the option of purchasing mailers and adding them on to your campaign whenever you see fit! Please utilize our Custom Direct Feature to purchase any mailers a la carte.  For more information, please view our short tutorial video by clicking here.

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