Q: How and when do the Lead Nurture/Drip campaigns start?
A: The email nurture and drip campaigns are automatically sent to any respondents who left an email address and any other required contact information when visiting one of your landing sites. The email nurture will start one week after the homeowner visits, and will continue for 8 weeks. After the 8 weeks are over, the respondent will no longer receive any weekly follow up emails.
Similar to the email nurture, the monthly drip campaign (Home Trends Report) is sent near the end of each month. The respondent will continue to receive the monthly emails until or unless they unsubscribe or are disabled by the agent.
A Deep Dive video tutorial can be found here!
Q: Is the content of the weekly nurture campaign editable? Can I select which email content is sent?
A: No, the content is not currently customizable except for your branding information. You can opt into utilizing the weekly nurture campaign, however the content is fixed--8 touches for 8 weeks. In the future, you will have many more customizable options to fine-tune your nurture.
Q: How do I get started? How can I manage the nurture campaigns?
A: Both the email nurture and drip campaigns are defaulted to On. Since they are automatically sent to your respondents who left email addresses, you will not need to approve the content.
To view sample content:
1. Go to Campaigns.
2. Click on Lead Nurture. You can now see either the 8 week nurture campaign or the Home Trends Report monthly drip by scrolling down the page. Keep track of in-territory and out-of-territory contacts that are receiving these email drip campaigns.
3. Download the 8 week drip campaign as PDFs and use these in your prospecting efforts.
To turn off either of the campaigns as a whole, click on the campaign and simply click the On or Off button. This will turn both the 8 week and HTR campaigns off.
Q: Who receives the weekly nurture campaign? Can I add targets to the recipient list?
A: The only targets that receive the weekly nurture campaign are new respondents and any returning respondents moving forward, provided that they give their email address and any other required contact information. This means that if the homeowner visited recently, they are able to receive content.
Since this campaign is specifically created for homeowners who have visited one of the sites, we cannot manually add targets to the recipient list. That being said, we strongly recommend you add at least one of your branded URLs to all of your marketing material and promote it on social media to make it easy for homeowners to access your landing sites, and possibly be added to your nurture campaigns!
Q: How can homeowners opt out of emails?
A: Homeowners can elect to opt-out of receiving either of the email drip campaigns by clicking unsubscribe at the bottom of any email.