Need any ideas on what to write to your leads? Below you will find 6 different follow-up letters.
The "1st Contact Letter-AVM Explained" is a follow-up geared towards educating homeowners about automated home evaluation. You should use this if there are numerous homes in your area that have undergone upgrades or renovations.
2. The "1st Response Letter" is a follow-up geared towards thanking targets for coming to the site, while introducing yourself as the local real estate expert. You should use this if you are comfortable providing detailed market analysis.
3. The "Basic Respondent Follow-up Letter" focuses on giving a basic introduction while discussing why it is a sellers' market. You should use this if your market is a sellers' market as well.
4. The "2nd Response Letter" is geared towards serving as a second touch to follow the initial follow-up. It is a fantastic tool as it breaks down your approach to serving as a seller's agent by explaining what you do differently from the standard real estate agent. You should use this if you have not made a second touch and would like to talk about what separates you from the competition.
5. The "Email Lead Follow Up Letter" is meant to be used for those respondents that have provided their email address. You should send this out within 24 hours of the respondent coming in and use this in conjunction with a traditional mail piece.
6. The "Limited Contact Information Follow-Up Letter" is a follow-up that is meant to be used for reaching out to homeowners who do not leave behind an email address and/or phone number on your lead capture websites. You should send this out within 24 hours of the respondent visiting your site and attempt to provide a personalized valuation.
