Keep your audience informed about any upcoming events such as Open-Houses, Listed or Sold properties, and more! Which ever information you think is suitable for your Audience, get it in front of them via Video Ads on “Facebook!” and “Instagram”!
In order to access the Video Ads please click on “Add-Ons” section from the left side menu of your account and click on “Video Ads”.
Step 1:
Once you click on “Video Ads”, you will be redirected to the next page where you can select your audience by Zip Code, Address or By List.
Option 1:
Zip Code: When you select Zip Code you will have an option to enter your desired Zip Code into the search bar. The selected area will then be shown on the map.
Option 2:
Address: If you choose to select your Audience using the Address option, you can use the same search functionality and type in your desired address. Our system will show you an autofill option; select the right address from the drop-down selections. Also, you can use the radius preference to select the area that you wish to cover ranging from 0.5 miles to 15 miles.
Option 3:
List: The third option available to select your audience is by List. Using this option, you can choose from the available list of Labels. These will include any Smart Labels or Custom Labels that you have created from your contacts. To know more on how to create Labels click here.You can also use our “Click to Upload” your file option if you have a data base of contacts that you wish to reach out to via Video Ads.
For all three options, you can see the “Order Summary”, “Ads Duration”, “Order Total” and “Audience Count” on the right side of the page. All you need to do is click on “Next”. Please refer to the screenshot below.
Step 2
Once you click on “Next,” you will be redirected to the Payment and Summary page where you can view the following: Summary, Ads Package, Duration (which you can choose between 3, 7, 14, 21 and 28 Days respectively), and Billing Information.
You will also see a “Promo Code” section where you can enter a code, if you have one.
Name your Video Ad Campaign by clicking on the edit option just below the “Review and Launch” heading in the top middle of the page:
On the right side, you will be able to “Preview Ad”, “Change Creative”, “Drag and Drop Image or Browse”, “Add Title”, “Add a Custom Message”, “Choose the Branding Preferences”. Please refer to the image below for reference.
Step 3
The last step would be to hit “Pay & Launch” and you will see a confirmation on the screen.
Viewing Your Campaign
In order to view the Campaign, you can simply visit your Campaigns section from your SmartTargeting account and you will be able to see the Video Ad campaign.
Important Things to Remember:
The recommended Video length - MIN: 1 Sec; MAX: 15 Sec BUT we can run videos that are longer in length. Please keep in mind that an average person's attention span is around 15-20 seconds.
Maximum file size - 20 MB
Once the Ad is approved it would take 2 days to be active as it requires online audience creation using cookie matching process as well as Ad review by Facebook.
Aspect Ratio - 4:5
Following formats will be supported for uploaded videos: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, gif, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, and wmv.
FAQS:
1.What is the cost of these Ads?
The pricing of these Ads will depend on the duration of the Ad. Here are the available durations and their respective prices:
3 days- $24
7 days- $56
14 days- $112
21 days- $168
28 days- $224
2. Can I Edit/Change the Ad after I approved them?
Yes, you can Edit or Change the Ad while they are running and once you saved the changes you can approve it again and the Ad will run with the applied changes.
3. Can I use Smartzip platform to Create/Edit/Choose the Video Ads?
At this point of time we do not have any tools that can help you Create/Edit/Choose the content. The reason being, we want you to create unique content for the Video Ads which would broadcast your message to the intended audience.
4. How can I track the progress of the Video Ad?
You can track the metrics such as Reach and Impression count from your account itself. However, if you wish to know how long users watched your video, you can reach out to our Support Team and we can generate a more detailed report.
5. Are the Video Ads compatible with Mobile Devices?
The new Videos Ads are designed to run on both Desktop and Mobile Devices. Your Ads will reach the desired audience on the go!
6. What happens if the ad is approved but then does not comply with Facebook rules and regulations?
These kinds of issues will be reported by Facebook to us and we will directly get in touch with you to assist accordingly with a possible solution. Also, the important thing to note here is the copyright policy of Facebook, we request our user not to use any copyright content for your Video Ads. To know more about the Facebook Policy, please visit this link.