In this section, you can monitor your territory's turnover to ensure SmartTargeting's predictions are accurate. You can also get a high-level view of your marketing, including your overall lead capture rate and your response rate for specific campaigns like mailers, email nurture, and more.
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In Territory Performance, you can see the total turnover in your territory, and monitor how well SmartTargeting is predicting turnover in your Top 20%.
In Marketing, you can see your Branding Impressions. This will be broken down into online ad impressions, homes mailed, emails opened, and clicked through, and your territory response rates.