What kind of follow up will I need to do with the leads I get?
Omer Hassam avatar
Written by Omer Hassam
Updated over a week ago

After each lead is identified by the Inside Sales Associate, you will receive an email with contact information and detailed notes from the ISA’s conversation with the homeowner. These notes will be very thorough. The notes will include the timeline that the homeowner is wishing to sell, when they would like to be contacted by you, and even what they specifically wish to speak with you about.

The ISAs normally break down the selling intent into 3 time blocks and have suggested the following follow up for each: 

1-3 Months  We recommend the agent try calling ASAP, sending an introductory email and item of value. For example, most prospects will want some type of resourceful information like a Market Snapshot of a CMA. If contact is not able to be reestablished immediately continue one touch per day for 10 days straight. We normally see communication is restored at the 7-8th attempt. 

3-6 Months  We recommend the agent send a market snap shot and introductory email/mailer to begin building relationship with prospect. We recommend the suggested follow up time be cut in half i.e. Recommended Follow Up = 4 Months agent should attempt Follow Up in 2. Continue one touch for 10 consecutive days. We see communication is established at 7-8th attempt. 

6-12 Months We recommend the agent send a market snap shot and introductory email/mailer to begin building relationship with prospect. We recommend the suggested follow up time be cut in half i.e. Recommended Follow Up = 4 Months agent should attempt Follow Up in 2. Continue one touch for 10 consecutive days. We see communication is established at 7-8th attempt. 

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